🕯️ From Candles to Incense: A Shift in Ritual
For years, scented candles have ruled the world of home fragrance. But now, something quieter, smokier, and even more ritualistic is rising — incense.
Across Europe and the US, incense is no longer tied solely to temples or hippie shops. It’s being reimagined, repackaged, and reborn — in part, thanks to the influence of celebrities and luxury wellness brands.
🌿 Kate Moss & The Rise of Cosmoss
When supermodel Kate Moss launched her wellness brand Cosmoss, incense took center stage. Her Sacred Mist and Incense Rituals were more than just products — they became statements of self-reflection, slowness, and sensuality.
It’s not just about the scent. It’s about the act of burning — the flame, the smoke, the breath. A small ritual that signals presence.
🕊️ Byredo, Aesop, and the Era of Designer Incense
- Byredo released the Trois Encens incense set — a minimalist marble incense holder paired with sophisticated woody notes.
- Aesop’s Kagerou and Sarashina incense lines blend Japanese craft with deep, resinous scents.
- Even Diptyque and Loewe have added incense to their home fragrance collections.
These products are not just fragrance carriers — they’re interior design pieces, conversation starters, and symbols of elevated taste.
🔥 Why Incense Over Candles?
| Candles | Incense |
|---|---|
| Passive scent diffusion | Active sensory experience |
| Takes hours to fill the room | Immediate scent payoff |
| Requires constant monitoring | Self-extinguishing sticks |
| Mostly Western tradition | Rooted in global cultures (China, Japan, Tibet) |
Incense offers a deeper, slower, and more mindful way to connect with space and self. No wonder celebrities and creatives are embracing it.
💡 Incense as a Daily Ritual, Not a Trend
At Lamtong, we believe incense isn't a trend — it’s a return. A return to intention, to breath, to presence.
Whether it’s our low smoke Chinese incense sticks or modern blends like White Tea & Cedarwood, every stick we craft invites you to reconnect.
You don’t need a marble altar or designer furniture. Just a quiet moment, a flame, and a scent that speaks to you.
✨ Final Thoughts: Wellness That Smolders
Incense is more than a home fragrance — it’s a personal ritual, a spiritual pause. As the world gets louder, slower moments become luxury.
Let’s embrace the smolder.
Let’s make space for the sacred — even if just for five minutes.