In 2025, incense is no longer just smoke in the air — it's a statement of taste.
From fashion shows to wellness retreats, incense has quietly replaced candles as the go-to symbol for serenity, depth, and style. And no brand embodies this shift better than Byredo, whose Trois Encens incense set has become a cult favorite among the design-conscious and spiritually curious.
But why incense? And why now?
🕊️ What Is Byredo’s Trois Encens? A Quick Review
Byredo’s Trois Encens is a beautifully packaged incense set known for its:
- Sophisticated scent profile: A fusion of agarwood (oud), incense resin, leather, and soft spices.
- Artful minimalism: Each stick is paired with a marble-inspired ceramic holder, making it feel like modern sculpture.
- Mood: Deep, contemplative, slightly smoky — like walking through a high-end tea house in Kyoto.
“Lighting a Byredo incense stick isn’t just for scent — it’s a small ritual of luxury.” — Design Milk
🌟 Why Are Celebrities Turning to Incense?
Incense offers something candles and diffusers can’t:
- Instant atmosphere — without needing hours to warm up.
- Cultural depth — incense links to traditions in China, Japan, Tibet, and India.
- Personal presence — the act of lighting, watching smoke rise, breathing in slowly.
It’s no wonder celebrities like Kate Moss (Cosmoss), and brands like Aesop and Diptyque are embracing this smoldering trend. It blends wellness with fashion, mindfulness with luxury.
🧭 Beyond Byredo: Is There a Chinese Alternative?
If Trois Encens represents modern luxury, Lamtong represents a return to heritage.
Where Byredo leans toward high fashion minimalism, Lamtong’s low smoke incense blends:
- Clean, subtle burn for enclosed spaces (think UK apartments)
- Ancient Chinese formulas using agarwood, sandalwood, mugwort
- A sense of ritual rooted in Daoist and Buddhist harmony
Our Discovery Set is a curated introduction to this philosophy — without the $100+ price tag of designer sets.
🪷 Finding Your Ritual, Not Just a Trend
Byredo started a conversation. You get to write the next chapter.
Whether you’re drawn to the mystique of celebrity incense, or seeking a slower, subtler ritual — incense offers more than fragrance. It offers pause.
Try one stick. Light it with intention. Let the scent speak.